TikTok is introducing a fresh option that allows them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the platform disclosed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a full-scale launch. This development coincides with a surge in AI content, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the quickest rising channels on a competing service exclusively feature AI-generated videos. A large amount of this output is considered “AI slop”, a label for substandard, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, from digital art to science explainers, and we want to give people the ability to adjust the amount of that, according to their own preferences,” stated a company executive.
Scale of AI Content
The platform shared that there are presently over a billion videos on its network tagged as made with AI. Collectively, in excess of 100 m pieces of content are uploaded to the platform every day, making AI-generated material a minor portion of its total content library.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI content they view by using the topic control feature in the app and picking “AI-generated content”. Further subjects that can already be adjusted under the setting cover politics, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules oblige users to tag convincing AI-generated content, and it bans harmful deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.
Additionally, the service will from now on add an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This measure is aimed to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
The company is also launching a $2 million AI literacy fund for experts and organizations to create informative material about using AI responsibly. This program will support charitable organizations focused on educating coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, during discussion over plans to lay off hundreds of review team members in Britain. TikTok is planning to reduce a significant number of roles in its content moderation team in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official stated that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most harmful content prior to it is viewed by people. TikTok reported a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
